Category: Reviews

Reality Check – Five ways to catch more fish with LIVETARGET’s award-winning Flutter Sardine with Injected Core Technology® (ICT)

Niagara-on-the-Lake, ON (September 12, 2019) – Saltwater game fish love sardines, and saltwater anglers love LIVETARGET’s versatile new Flutter Sardine jigging spoon. Winner of the highly competitive Best Saltwater Hard Bait category in the ICAST 2019 New Product Showcase Awards, the Flutter Sardine employs LIVETARGET’s new Injected Core Technology to yield the unprecedented combination of an ultra-realistic sardine profile and maximum strike-provoking action. One look at the new Flutter Sardine and anglers instantly recognize that this is no ordinary jigging spoon. Injected Core Technology drives this versatile lure’s fish-catching performance. Its exceptionally life-like Inner-Core closely mimics a real sardine in every detail – from dark eyes and gill slits to proportionally correct scaled bodies and graduated color patterns that are dark on top and lighter toward the bottom. The metallic Inner-Core also produces a strobe-like flash that shines incredibly bright to attract game fish, even in deep, dark water. The Inner-Core’s exceptional realism is further supported by an encapsulating clear plastic Exo-Skin that drives the lure’s impressive action and completes the illusion. The Flutter Sardine’s Exo-Skin is virtually invisible underwater and creates a unique action that saltwater fish love. The bait shimmies for 60% to 70% of the drop, while also adding a seductive and sporadic cradle-style action that rocks front to back. The cradle action is further complemented by an occasional swinging movement, creating a highly versatile lure that excels throughout the water column and in multiple presentations. Haven’t tried the new LIVETARGET Flutter Sardine yet? Here are five can’t-miss ways to fish this hot new salt bait.

Vertical Jigging

The LIVETARGET Flutter Sardine excels as a vertical jigging spoon. When jigged vertically, the bait will shimmy, rock or cradle seductively on the fall, while darting wildly and flashing brightly when raised. Sharp, short snaps of the rod tip produce a repeatable twitching action to trigger suspended or bottom-hugging fish.

Cast, Lift and Fall

Anglers can target fish off to the sides of the boat – or from shore – by casting the Flutter Sardine and retrieving it with a lift and fall swimming/jigging action. The feathered saltwater-grade treble hook creates drag as the lure sinks, holding it in a realistic profile as it descends through the depths.

Burn and Skip

The Flutter Sardine can be “burned” just subsurface – and even skipped over the surface – to mimic a fleeing baitfish.

Current Swing

Anglers plying bridges and inlets can make quartering down current casts with the Flutter Sardine and allow the bait to wobble and slide past pilings, baitfish schools and other key fish-holding locations. Capable of slicing and swimming through strong currents, the Flutter Sardine can also be retrieved through current areas with an erratic lift and fall presentation.

Bang the Bottom

Whether jigged vertically or casted and retrieved, the Flutter Sardine can provoke strikes by making contact with a soft bottom. The Exo-Skin is produced with an advanced plastic that has a slight pliability to make it extremely durable. Whether “poofing” the bottom repeatedly or only making occasional contact, the resulting commotion can attract game fish and prompt powerful strikes. Never before has there been a jigging spoon this anatomically accurate, this realistic-looking and with such unique action. Constructed with saltwater-grade hooks and tasked to tempt everything from snook, stripers, redfish and summer flounder to black sea bass, snapper, grouper, tarpon and a multitude of other predatory species, the LIVETARGET Flutter Sardine ushers in a new era of jigging spoon design… and legions of grinning anglers. The new LIVETARGET Flutter Sardine comes in five weights to meet a variety of saltwater fishing applications: 3/8 oz. (11 g); 1/2 oz. (14 g); 3/4 oz. (21 g); 1 oz. (28 g); and 1-1/2 oz. (42 g). Six realistic forage-matching colors ensure anglers always have the ability closely Match-the-Hatch®. MSRP is $9.99 USD.


Since its launch in 2008, LIVETARGET has grown into a full family of life-like fishing lures that Match-the-Hatch® to specific game fish forage, with an expansive library of lure styles and colors for both fresh and saltwater fishing. The lures feature industry-leading designs in realism and workmanship that closely mimic nature’s different prey species. Headquartered in Ontario, Canada, LIVETARGET won ICAST Best of Show awards in the hard and soft lure categories in 2010, 2011, 2012, 2013, 2015, 2017, 2018 and 2019.


Noel Vick Traditions Media

Magazine Issue – Jan. 2016 Kayak Edition

The Pursuit by NuCanoe

I’ve been talking kayaks for years now and have set my butt in my fair share of different plastic boats. Typically they are all different – uniquely featured to cater to a particular fishing style that fits an angler the best, and because there is no one size fit all kayak on the market I never thought I would find the one right kayak for me. After years of searching I came to the realization that I would have to own multiple kayaks for multiple situations, which did not fit our living arrangements very well, and before long I have a handful of kayaks taking up the kids play area and a wife giving me the stare. (If you are married you know that stare!) My prayers we answered when NuCanoe designed The Pursuit, a hybrid kayak that checks off all of the needs on my list. Now let me quickly clarify something. By no means am I saying this kayak is the best on the market or the one you should rush off to demo. This post is to simply allow you to understand my choice in a kayak and to highlight the features that have benefited me. Now back to the Pursuit. For a quick overview, the Pursuit is a hybrid kayak that sits at 13.5’ long and is 35’’ at its widest point. Weight is roughly 82lbs. Unlike its brothers and sisters in the NuCanoe family it sits only one. The width of the yak helps in its stability (which is essential for me) and its length allows it to track fairly well. But that was not the selling points. What I liked the most about the Pursuit is its open, free of clutter, free to customize deck. There is literally nothing in your way which makes it a very good platform to make your own. I am a simple guy and like very little when it comes to kayak rigging. The Pursuit gave me just that. Everything was planned out. The internal rod tubes and paddle holder on the sides allow me to place my gear out of the way when not in use. The crate spaces on the bow and stern gives me the freedom to place my cooler, battery for the motor (I will get to that shortly), or fish bag out of the way while not cluttering up my leg space. I’m 6’4 – all legs. I need the leg space.   And then there is the motor capability. Motors are somewhat controversial in the kayak fishing industry but I personally love the idea. The transom on the Pursuit is squared and the kayak is rated for up to a 2.5 HP or equivalent motor. In addition, NuCanoe is coming out with a Plug and Play Motor Solution in the coming months. (See video below) There are always dislikes and I would be doing you a disservice if I did not tell you what I do not like about this kayak. First and foremost is the lack of handles. There are two handles that come equipped on the kayak. One at the bow and the stern. Having two on the sides would help loading and transporting the kayak. I should be installing these in the very near future. The only other dislike (sort of) is the scuppers. I wish they were a tab bit larger but they still drain the deck well. It is not something I tend to worry about. The Pursuit by NuCanoe is a stable, relatively fast kayak that fits ME! Oh and I almost forgot to mention to check out the sweet, custom padding kit Seadek provided for me! You can see more at Come back shortly for a full overview video on the NuCanoe Pursuit. To find out more about NuCanoe or the Pursuit, head over to